Job Description

Overview

Territory is the Omaha area.

Lottery Sales Representatives (LSR) are responsible for a wide variety of sales functions associated with maximizing sales of existing Lottery locations through merchandising and training, and promotional techniques, and training and developing new lottery accounts. The LSR understands all aspects of lottery operation at retail. To achieve objectives set in the business plan, the Nebraska Lottery relies on LSRs to be flexible and have the ability to multi-task, and be ready to accept changing priorities and assignments while staying focused on top revenue generating initiatives. This is a sales position that requires retail sales experience and broad knowledge of the organization’s policies and products.

Responsibilities

1.    Training: train and develop new lottery retailers. The training includes lottery equipment functions, products (instant and draw games), account management (accounting, inventory management, etc.) and sales drivers. 
2.    Account Management: 
•    Make regular visits to retailers to ensure a consistent and professional presence at every Lottery retailer
•    Remove closed games as directed by the Lottery within the required time frame
•    Pick up and transfer inventory as necessary
•    Make recommendations on facing counts and product mix that will result in optimizing Lottery product sales.
•    Review key metrics with retailers on a regular basis
•    Communicate organizational strategies, and best practices to retailers in order to maximize sales
•    Perform retailer activations/terminations and changes of ownership 
•    Develop, implement and evaluate sales promotions with individual retail outlets
•    Motivate retailers to participate in and support promotions
•    Establish and maintain effective working relationships with customer personnel and Lottery retailers
3.    Merchandising: deliver, sell-in and install Lottery permanent retail displays (instant ticket displays, winner awareness, banners, posters, etc.). Demonstrate the advantages of proper placement of Lottery products and point of sale materials and equipment. Increase and maintain Lottery brand presence and awareness throughout Lottery retailer locations. Maintain cleanliness of Lottery displays and equipment. Gather information on retailers’ and players’ reactions to products and promotions and provide feedback to sales management team. Provide ideas and suggestions for new promotional and permanent merchandising elements.
4.    Sales Optimization Projects:
•    Work with Sales Manager and Business Analyst on driving same store sales initiatives
•    Work with Lottery Corporate Account team to design and execute sales optimization initiatives in corporate retailers
5.    Other: participate in Selling Events and Customer Appreciation promotions, and other projects as assigned.

Qualifications

• Bachelor’s Degree in business, sales/marketing or related field preferred or at least 3-5 years of experience in sales, marketing, and merchandising
• Valid drivers’ license
• Good driving record
• Ability to pass a criminal background check
• Computer/mobile device proficiency, including business applications software
• Sales closing skills
• Must be able to “cold call” on businesses and ultimately sign up new retailers
• Must be able to speak clearly and persuasively with strong interpersonal skills
• Expresses self well in group or in one-to-one conversations 
• Must be able to produce written materials that are clear, concise and easily understood
• Effective time management and organizational skills
• Must be able to synthesize, frame and position sales and marketing concepts in a compelling, persuasive manner in order to effectively convey product benefits highlighting key selling features and product differentiation
• General understanding of Lottery transactions and how the Lottery operates
• Must be proficient in Microsoft Office
• Required to work flexible hours, potential weekend and evening activities needed
• Travel within specified region almost 100% of time worked
• Must be able to lift and carry up to 40 pounds
• Must have a driver’s license, be able to perform routine vehicle maintenance and understand and adhere to vehicle reporting requirements
• Must be able to stay overnight for state sales meetings or as necessary
• Must be able to stand for extended periods of time
• Must be able to organize and maintain assigned storage space for supplies and equipment designated for use in sales territory
• Relocation may be necessary to maintain specified region
  

Keys to Success

• Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership

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