Job Description

Head of Growth

Company Overview

Pearl West is not your typical consumer brand company. We own and operate a growing portfolio of high-performance e-commerce brands with a combined revenue of over $40M—and we’re scaling fast. Think of us as a mini-Unilever meets private equity, but with a startup mindset and a performance-obsessed culture.

With a centralized shared-services model across growth, media, creative, product, and ops, we’re engineered for speed and designed to scale. Our mission? Build unforgettable brands—and exit them at their peak. Our team includes operators from Goli Nutrition and other 9-figure e-commerce successes, backed by a founder with 17+ years in the game.

This is not a politics-first culture—it’s a performance-first culture . We value clarity over chaos , speed over discussion , and results over theater .

Role Overview

We’re hiring a Head of Growth to architect, lead, and scale our full-funnel growth strategy across Pearl West’s brand portfolio. This role will own customer acquisition, performance marketing, funnel optimization, and creative testing across platforms like Meta, Google, TikTok, and emerging channels (e.g., TikTok Shops).

You will lead a small, high-output growth team and collaborate closely with product, creative, media, and analytics to maximize CAC:LTV ratios, scale campaigns profitably, and directly impact each brand’s P&L.

This is a full-time, remote-first leadership role with high ownership, autonomy, and equity upside.

Key Responsibilities

• Lead all paid media initiatives across Meta, Google, TikTok, and other platforms, focusing on scaling revenue while improving CAC and ROAS.
  
• Own and evolve creative testing systems by collaborating with the in-house creative team to develop high-impact ads informed by performance insights.
  
• Optimize full-funnel performance (landing pages, upsells, checkout flows) to increase conversion rates, AOV, and retention.
  
• Set and manage growth KPIs across brands—ROAS, CAC, LTV, retention, conversion rates—while driving budget efficiency and scaling smart.
  
• Lead a multidisciplinary team of media buyers, creatives, and growth analysts with clarity, accountability, and urgency.
  
• Drive experimentation and testing culture across paid media, CRO, and growth loops—rapidly iterate to find high-ROI tactics.
  
• Collaborate with product, creative, and brand leads to ensure alignment between growth strategies and broader business objectives.
  
• Identify new growth channels and platforms , staying ahead of trends in eCommerce, short-form media, and conversion funnels.
  

Key Performance Indicators (KPIs)

• Customer Acquisition Cost (CAC) – Reduce blended CAC by ≥20% over two quarters.
  
• Return on Ad Spend (ROAS) – Maintain or exceed 3x average across paid media.
  
• LTV:CAC Ratio – Improve ratio to ≥4:1 for core customer cohorts.
  
• Conversion Rate Optimization (CRO) – Increase CVR by 15% in 90 days across landing pages and funnels.
  
• Creative Testing Velocity – Launch and evaluate 10+ new ad creatives per week.
  

Success Benchmarks (30-60-90 Days)

First 30 Days

• Audit all active campaigns and funnels across brands.
  
• Identify quick-win optimizations and present a 90-day growth roadmap.
  
• Establish performance benchmarks and growth KPIs.
  

First 60 Days

• Launch new creative testing system in coordination with in-house team.
  
• Begin scaling winning campaigns on Meta and TikTok.
  
• Implement first round of funnel optimizations based on data analysis.
  

First 90 Days

• Achieve meaningful lift in blended ROAS and CVR.
  
• Build out quarterly forecasting model for each brand.
  
• Present growth roadmap for next 6 months, including team and tool recommendations.
  

Required Skills & Qualifications

Must-Have Skills:

• Proven track record scaling paid media campaigns with budgets exceeding $500K/month.
  
• Deep knowledge of Meta Ads, TikTok Ads, Google Ads, and attribution frameworks.
  
• Mastery of performance ad creative strategy and testing methodologies.
  
• Strong background in conversion rate optimization and funnel diagnostics.
  

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