Head of Acquisition - Sports Betting - Miami / Hybrid (Miami) Job at Pentasia, Miami, FL

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  • Pentasia
  • Miami, FL

Job Description

Head of Acquisition - Sports Betting - Miami / Hybrid

Head of Acquisition - Sports Betting - Miami / Hybrid

16 hours ago Be among the first 25 applicants

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This range is provided by Pentasia. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$185,000.00/yr - $200,000.00/yr

Direct message the job poster from Pentasia

Strategic Talent & Recruitment Leader | Executive Search for Gaming, iGaming, Sports Betting, Sports Media, Lottery, Crypto & Payments | Trusted…

A fast-growing, innovative gaming business is seeking a talented and results-driven Head of User Acquisition to drive strategic growth and maximize customer value across multiple verticals, including daily fantasy sports. Based in Miami, this hybrid leadership role offers a unique opportunity to build and scale high-impact campaigns while working cross-functionally with top-tier marketing, product, and media teams.

Key Responsibilities:

  • Develop and execute comprehensive user acquisition strategies and campaigns to drive customer growth.
  • Set and manage acquisition goals, budgets, and KPIs in collaboration with the Head of Marketing.
  • Partner with internal stakeholders to refine the customer funnel and optimize conversion rates.
  • Lead paid media and affiliate marketing efforts across platforms including Meta, TikTok, Snapchat, Twitter/X, display, paid search, and CTV.
  • Manage brand and affiliate partnerships to drive user growth and increase market share.
  • Collaborate with internal content and media teams to develop high-performing creative and run A/B tests for ongoing optimization.
  • Conduct regular campaign performance analysis and reporting, offering actionable insights to senior leadership.
  • Scout and onboard new marketing partners ahead of major events and seasonal opportunities (e.g. NFL 2025).
  • Stay current with market trends and emerging technologies in user acquisition and performance marketing.
  • Build strong relationships with external vendors, agencies, and partners to enhance acquisition outcomes.

Key Requirements:

  • 4+ years of experience in user acquisition, growth marketing, or performance marketing, ideally within online gaming, fantasy sports, or a related sector.
  • Strong understanding of both digital and traditional marketing channels and affiliate models.
  • Proven success in planning and executing data-driven acquisition campaigns with measurable ROI.
  • Experience working with analytics tools such as Google Analytics and attribution platforms.
  • Excellent project and team management skills, with the ability to lead multi-channel marketing efforts.
  • Strategic mindset with a hands-on approach and the ability to thrive in a fast-paced, performance-oriented environment.
  • Bachelor’s degree in Marketing, Business, or related field required (Master’s preferred).
  • Passion for the gaming industry and deep understanding of user behaviour and digital media trends.

Location & Work Model:

  • Hybrid role based in Miami, FL – onsite presence required.

*relocation bonus available if you are no Miami based but open to relocation

*Medical, vision, dental, 401k and equity are part of the package

Seniority level

  • Seniority level

    Director

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing
  • Industries

    Gambling Facilities and Casinos, Entertainment Providers, and Spectator Sports

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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Job Tags

Full time, Seasonal work, Remote job, Relocation, Relocation package,

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